Indexing metadata

From “Propaganda” to “Guided Communication”. Animating Political Communication in Digital China


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document From “Propaganda” to “Guided Communication”. Animating Political Communication in Digital China
 
2. Creator Author's name, affiliation, country Lei Qin; University of California, Los Angeles; United States
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) cartoon; China; media reform; new media; political communication; propaganda; public opinion; Xi Jinping
 
4. Description Abstract

This essay investigates the recent boom in the use of animated cartoons for political communication in China which began in late 2013. A series of political cartoons are examined against the background of a comprehensive media revolution designed by top-following the Chinese Communist Party’s (hereafter CCP) new understanding of the role of media and public opinion. I argue, by looking closely at the creative use of political cartoons, that the CCP has adjusted its views on the role of media in the digital age – from propaganda mouthpiece, to guiding opinion unifier for popularizing the Party’s rule. Their efforts and success in stimulating a significant number of responses through the use of animated cartoons has given rise to a new communication model of mixing top-down and bottom-up flow of message. Behind the new model was the CCP’s changing understanding of the public: from “target audience of propaganda” to guided audience, and then to central players in popularizing the Party. The major media reform since Xi took office in early 2013 has laid institutional, managerial and editorial foundations to sustain this conceptual change in practice. The boom in political cartoons is the most conspicuous result of that.

 
5. Publisher Organizing agency, location LED Edizioni Universitarie
 
6. Contributor Sponsor(s) None
 
7. Date (YYYY-MM-DD) 2019-02-21
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://www.ledonline.it/index.php/LCM-Journal/article/view/1512
 
10. Identifier Digital Object Identifier (DOI) https://doi.org/10.7358/lcm-2018-002-qinl
 
11. Source Title; vol., no. (year) Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal); Vol 5, No 2 (2018): Emerging Chinese Theory and Practice of Media / Media in Cina: nuove teorie e nuove pratiche
 
12. Language English=en en
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (©) 2019 Lei Qin