Navigating Uncertainty: Social Media Narratives of Tourism during COVID-19
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | Navigating Uncertainty: Social Media Narratives of Tourism during COVID-19 |
| 2. | Creator | Author's name, affiliation, country | Maria Cristina Gatti; Free University of Bolzano-Bozen; Italy |
| 2. | Creator | Author's name, affiliation, country | Cecilia Lazzeretti; Free University of Bolzano-Bozen; Italy |
| 2. | Creator | Author's name, affiliation, country | Francesca Vitali; Free University of Bolzano-Bozen; Italy |
| 3. | Subject | Discipline(s) | applied linguistics, ESP, digital communication |
| 3. | Subject | Keyword(s) | COVID-19; discourse analysis; ESP; social media; tourism communication |
| 4. | Description | Abstract | Abstract The COVID-19 pandemic and the travelling restrictions put in place by governments had an unprecedented effect on tourism in South Tyrol, with stays from the main markets experiencing a loss ranging from -36.3% to -73.4%. The present study explores the English-language social media communication of tourist destinations in South Tyrol during the first wave of the COVID-19 outbreak. To do so, a combined methodological approach is adopted, based on ethnographic interviews with practitioners of the tourism sector and corpusassisted discourse analysis. The findings reveal that the deployment of futureoriented and corrective linguistic approaches to envision a post-crisis scenario is crucial in conveying hope and possibility. These findings not only enhance our understanding of tourism discourse in the context of communication crisis management but also have implications for the resilience of tourism industry during challenging periods. |
| 5. | Publisher | Organizing agency, location | LED Edizioni Universitarie |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2023-12-21 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | https://www.ledonline.it/index.php/LCM-Journal/article/view/5052 |
| 10. | Identifier | Digital Object Identifier (DOI) | https://doi.org/10.7358/lcm-2023-002-gatt |
| 11. | Source | Title; vol., no. (year) | Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal); Vol 10, No 2 (2023): The Covid-19 crisis and its challenges on social issues / Covid-19: crisi e sfide nella società |
| 12. | Language | English=en | en |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 15. | Rights | Copyright and permissions |
Copyright (©) 2023 Maria Cristina Gatti, Cecilia Lazzeretti, Francesca Vitali This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |