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Tutti cantano Yi Dai Yi Lu? La popolarizzazione del discorso politico sulla Nuova Via della Seta

Emma Lupano


The Belt and Road (BRI) Forum for International Cooperation, held in Beijing in May 2017, was the first event to gather official representatives from almost 60 countries in the name of China’s project to re-enliven the spirit of the ancient Silk Road. Before and during the Forum, music videos were released online, promoting the benefits that the BRI would bring to the many populations involved, reproducing keywords from the institutional discourse on the initiative. Institutionally-inspired music videos and cartoons have become growingly common in the Chinese cyberspace since 2013, with the aim to promote the CCP’s political message among younger citizens. Drawing on the analysis of the videos released in relation to the Belt and Road Forum, the contribution discusses the role of such products in the popularisation of the CCP’s political discourse towards national and international audiences.


China; online video; institutional discourse; Belt and Road Initiative; Xi Jinping; Cina; video online; discorso istituzionale; Nuova Via della Seta

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DOI: https://doi.org/10.7358/gn-2018-001-lupa

Copyright (©) 2018 Emma Lupano – Editorial format and Graphical layout: copyright (©) LED Edizioni Universitarie


Call for papers Vol. 7 (2024) No 1 - Fascicolo miscellaneo / Miscellaneous issue
Edited by Sara Belotti
Authors have to read through the Information for Authors and the Author guidelines carefully before beginning the submission process. 
Deadline for paper submission: February 04th, 2024
Notification of paper acceptance and request for revision following peer review: February 25th, 2024
Deadline for revised version submission: March 20th, 2024 Publication: June 30th, 2024

Geography Notebooks / Quaderni di Geografia / Cahiers de Géographie / Cuadernos de Geografía
Registered by Tribunale di Milano (06.12.2017 - n. 342) 
Online ISSN 2611-7207 - Print ISSN 2611-7193

Editor in Chief: Dino Gavinelli
Editorial Board: Simonetta Armondi (Politecnico di Milano) - Valerio Bini (Università degli Studi di Milano) - Alice Dal Borgo (Università degli Studi di Milano) - Carla Ferrario (Università del Piemonte Orientale) - Giuseppe Gambazza (Università degli Studi di Milano) - Sara Giovansana (Università Cattolica del Sacro Cuore) - Marco Maggioli (IULM Milano) - Giampietro Mazza (Università degli Studi di Genova) - Giovanni Messina (Università degli Studi di Messina) - Monica Morazzoni (IULM Milano) - Marcello Tanca (Università degli Studi di Cagliari) - Giacomo Zanolin (Università degli Studi di Genova) - Giovanna Giulia Zavettieri (Università degli Studi di Roma Tor Vergata).
Scientific Committee: Sara Belotti (Università degli Studi di Milano)Matteo Bolocan Goldstein (Politecnico di Milano) - Stefano De Rubertis (Università degli Studi del Salento) - Elena Dell'Agnese (Università degli Studi di Milano Bicocca) - Philippe Duhamel (Université d'Angers) - Agustin Gamir Orueta (Universidad Carlo III de Madrid) - Fiona Haslam McKenzie (University of Western Australia) - Antoine Le Blanc (Université du littoral Côte d'Opale) - Guy Mercier (Université Laval, Quebec) - Paolo Molinari (Università Cattolica del Sacro Cuore) - Valerià Paül Carril (Universidad de Santiago de Compostela) - Ana Pejdo (Sveučilište u Zadru) - Shenzhen Tian (Liaoning Normal University) - Jorge Virchez (Laurentian University of Sudbury)
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