The entrepreneurial orientation of women entrepreneurs in the Guadalajara Metropolitan Area as a path to sustainability

Abstract

This work shows the results obtained on a study done to women entrepreneurs of SME located in the Metropolitan Zone of Guadalajara (ZMG), Mexico, with respect to the systematization of business practices oriented to Entrepreneurial Orientation (EO). The theoretical basis was the Business Women, focused at Latin America, the SME behavior in Mexico, and in this way to understand, through these, if they are aimed at business sustainability. The methodology used was a quantitative analysis through to apply a survey of own development to the business women owning of the one SME in the ZMG. The sample was of 48 questionnaires, which included the profile of the businesswoman, and where 33 sustainable development practices. The results obtained through descriptive and inferential statistical analysis. The findings were found that the sustainable development practices developed are not adequate, and that the EO practices that they should have, are below what is desired, showing there are some disadvantages in these practices so that the sustainability of these companies are at risk.