Email this article The entrepreneurial orientation of women entrepreneurs in the Guadalajara Metropolitan Area as a path to sustainability
Abstract
This work shows the results obtained on a study done to women entrepreneurs of SME located in the Metropolitan Zone of Guadalajara (ZMG), Mexico, with respect to the systematization of business practices oriented to Entrepreneurial Orientation (EO). The theoretical basis was the Business Women, focused at Latin America, the SME behavior in Mexico, and in this way to understand, through these, if they are aimed at business sustainability. The methodology used was a quantitative analysis through to apply a survey of own development to the business women owning of the one SME in the ZMG. The sample was of 48 questionnaires, which included the profile of the businesswoman, and where 33 sustainable development practices. The results obtained through descriptive and inferential statistical analysis. The findings were found that the sustainable development practices developed are not adequate, and that the EO practices that they should have, are below what is desired, showing there are some disadvantages in these practices so that the sustainability of these companies are at risk.
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DOI: https://doi.org/10.7358/gn-2020-002-nava
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GEOGRAPHY NOTEBOOKS
Quaderni di geografia - Cahiers de géographie Cuadernos de geografía
Autorizzazione del Tribunale di Milano (06/12/2017 - n. 342)
Online ISSN 2611-7207 - Print ISSN 2611-7193
Direttore responsabile - Editor-in-Chief: Dino Gavinelli
Editorial Board: Simonetta Armondi (Politecnico di Milano) - Giovanni Baiocchetti (Università IULM Milano) - Valerio Bini (Università degli Studi di Milano) - Alice Giulia Dal Borgo (Università degli Studi di Milano) - Carla Ferrario (Università del Piemonte Orientale) - Giuseppe Gambazza (Università degli Studi di Milano) - Marco Maggioli (Università di Roma Tor Vergata) - Giampietro Mazza (Università degli Studi di Genova) - Giovanni Messina (Università degli Studi di Messina) - Monica Morazzoni (IULM Milano) - Marcello Tanca (Università degli Studi di Milano) - Giacomo Zanolin (Università degli Studi di Genova) - Giovanna Giulia Zavettieri (Università degli Studi di Roma Tor Vergata).
Scientific Committee: Sara Belotti (Università degli Studi di Milano) - Matteo Bolocan Goldstein (Politecnico di Milano) - Elena Dell’Agnese (Università degli Studi di Milano Bicocca) - Stefano De Rubertis (Università degli Studi del Salento) - Philippe Duhamel (Université d’Angers) - Agustin Gamir Orueta (Universidad Carlo III de Madrid) - Fiona Haslam McKenzie (University of - Western Australia) - Antoine Le Blanc (Ecole nationale des Travaux Publiques de l'Etat) - Guy Mercier (Université Laval, Quebec) - Paolo Molinari (Università Cattolica del Sacro Cuore) - Valerià Paül Carril (Universidad de Santiago de Compostela) - Ana Pejdo (Sveučilište u Zadru) - Shenzhen Tian (Liaoning Normal University) -Jorge Virchez (Laurentian University of Sudbury).
Editorial Office: Andrea Brambilla (Università IULM Milano) - Alberto Bortolotti (Politecnico di Milano) - Beatrice Galimberti (Politecnico di Milano) - Carlo Giunchi (Università degli Studi di Genova) - Beatrice Olga Margherita Meloni (Politecnico di Milano) - Pasquale Pennacchio (Università degli Studi di Napoli Federico II) - Roberta Rodelli (Università Europea di Roma) - Marta Rodeschini (Università degli Studi di Bergamo) - Eros Roncen (Università eCampus).
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