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Discourse Strategies of Fake News in the Anti-vax Campaign

Stefania Maria Maci


Anti-vaccine controversial debates have been occurring for more than a century. As the debate has moved onto social media, the issue has further developed. For anti-vaccine campaigners the use of Twitter and Facebook means giving them voice and massively amplifying their message. Yet, precisely because social media advertisements and news works on the basis of an algorithm that brings people to see similar news to those they have read before, anti-vax supporters tend to read and to always believe in the same type of news, be it fake or real. In other words, anti-vax supporters cannot discern real and fake news, as they do not realize that scientific fake news is the result of a decontextualization of the medical sources. By drawing on CDA, corpus linguistics and socio-semiotic multimodality, this paper aims at analyzing fake news discursive dynamics and strategies related to the anti-vax campaign to unveil cognitive, social and institutional constructs of misinformation.


anti-vaccine movement; autism; discourse strategies; fake news; medical discourse; multimodality; popularization; social media; sociosemiotic analysis; vaccine

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DOI: https://doi.org/10.7358/lcm-2019-001-maci


Lingue Culture Mediazioni - Languages Cultures Mediation
Registered by Tribunale di Milano (27/11/2013 n. 380)
Online ISSN 2421-0293 - Print ISSN 2284-1881

Dipartimento di Scienze della Mediazione Linguistica e di Studi Interculturali
Università degli Studi di Milano

Editors-in-Chief: Paola Catenaccio (Università degli Studi di Milano) - Giuliana Garzone (IULM, Milano)
Editorial Board: Marina Brambilla (Università degli Studi di Milano) - Maria Vittoria Calvi (Università degli Studi di Milano) - Gabriella Cartago (Università degli Studi di Milano) - Lidia Anna De Michelis (Università degli Studi di Milano) - Giovanni Garofalo (Università degli Studi di Bergamo) - Dino Gavinelli (Università degli Studi di Milano) - Antonella Ghersetti (Università di Venezia Ca’ Foscari) - Maria Grazia Guido (Università del Salento) - Elena Liverani (IULM, Milano) - Stefania Maci (Università degli Studi di Bergamo) - Andrea Maurizi (Università degli Studi di Milano Bicocca) - Chiara Molinari (Università degli Studi di Milano) - Stefano Ondelli (Università degli Studi di Trieste) - Davide Papotti (Università degli Studi di Parma) - Francesca Santulli (Università di Venezia Ca’ Foscari) - Girolamo Tessuto (Università degli Studi della Campania Luigi Vanvitelli) - Giovanni Turchetta (Università degli Studi di Milano) - Stefano Vicari (Università degli Studi di Genova)
International Scientific Committee: James Archibald (McGill University, Montreal) - Natalija G. Bragina (Institut Russkogo Jazyka im. A.S. Puškina; RSUH, Mosca) - Kristen Brustad (University of Texas at Austin) - Luciano Curreri (University of Liège) - Hugo de Burgh (University of Westminster) - Giuditta Caliendo (Université de Lille) - Giorgio Fabio Colombo (Nagoya University Graduate School of Law) - Daniel Dejica (Universitatea Politehnica Timisoara) - Anna De Fina (Georgetown University, USA) - Claudio Di Meola, (Sapienza Università di Roma) - Denis Ferraris (Sorbonne Nouvelle, Paris) - Lawrence Grossberg (University of North Carolina at Chapel Hill) - Stephen Gundle (University of Warwick) - Décio de Alencar Guzmán (Universidade Federal do Pará, Belém,  Brasile) - Matthias Heinz (Universität Salzburg) - Rosina Márquez-Reiter (The Open University) - Samir Marzouki (Université de Manouba à Tunis) - (John McLeod, University of Leeds) - Estrella Montolío Durán (Universitat de Barcelona) - M'bare N'gom (Morgan State University, Baltimore) - Christiane Nord (Magdeburg-Stendal University of Applied Sciences) - Daragh O'Connell (Cork University) - Roberto Perin (York University, Toronto) - Giovanni Rovere (Ruprecht-Karls-Universität Heidelberg) - Lara Ryazanova-Clarke (University of Edinburgh) - Françoise Sabban (École des Hautes Études en Sciences Sociales, Paris) - Kirk St.Amant (Louisiana Tech University, University of Limerick/University of Strasbourg) - Paul Sambre (Katholieke Universiteit Leuven) - Srikant Sarangi (Aalborg University) - Junji Tsuchiya (Waseda University, Tokyo) - Xu Shi (Zhejiang University)
Section editors: Maria Matilde Benzoni, Università degli Studi di Milano (Modern history) - Paola Cotta Ramusino, Università degli Studi di Milano (Russian linguistics and translation) - Mario de Benedittis, Università degli Studi di Milano (Sociology) - Kim Grego Università degli Studi di Milano (English linguistics and translation) - Giovanna Mapelli, Università degli Studi di Milano (Spanish linguistics and translation) - Bettina Mottura, University of Milan (Chinese studies) - Mauro Giacomo Novelli, Università degli Studi di Milano (Contemporary Italian literature and culture) - Letizia Osti, Università degli Studi di Milano (Arab studies) - Maria Cristina Paganoni, Università degli Studi di Milano (English linguistics and translation) - Giuseppe Sergio, Università degli Studi di Milano (Italian linguistics) - Virginia Sica, Università degli Studi di Milano (Japanese studies)

Editor of LCM - The Series: Marie-Christine Jullion

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