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Alla ricerca di una ricettività low cost: tentativi di risposta nell’area bergamasca

Andrea Macchiavelli, Stefania Licandri


This paper analyses the growth of a low cost accommodation in Bergamo and in its province. The work presents four paragraphs and final conclusions. In the first two paragraphs we define the most important changes occurred in tourist behaviours in the last years and we describe the excellent performance reported by Orio al Serio airport thanks to the low cost flight policy. Nowadays the tourist/vacationer, who has a strong decision-making power, asks for new cheap solutions, essential services and short-break trips. In order to meet the needs of this new consumer the tourist market, especially in Bergamo, is in progress. Thanks to the low cost flight policy, during the last years international tourist arrivals at Orio al Serio airport increased, despite the recent world economic crisis. The results of some studies realised by University of Bergamo confirm that the international tourist in Bergamo is more and more a low profile tourist who searches for cheap solutions, but also good quality services. This means that he has little spending power, but he doesn’t give up travelling. For this reason in the other two paragraphs we illustrate the expansion of new hospitality accommodation in the city and in its province. If in the past Bergamo and its province lived thanks to business tourism, today the growth of Orio al Serio airport promotes new ways of tourist consumption. So in the last years this hospitality industry reorganised an offer based on particular strategies aimed at keeping low production costs. The rationalisation of human resources, the reduction of energy consumption, special prices policies, the use of Internet for promotion allow to keep and offer low costs and good quality. Thanks to all these new solutions the hospitality industry in Bergamo is increasing more and more its competitiveness, although a lot of problems persist in particular with regard to hotel chains and a culture of hospitality still closed and little innovative.


bed and breakfast; budget hotel; essential services; guest house; low cost airport; low cost flight; low cost hospitality; low cost policy; short-breaks; tourist behaviour

Full Text:


DOI: https://doi.org/10.7358/rst-2013-01-02-macc

Copyright (©) 2014 Rivista di Scienze del Turismo - Ambiente Cultura Diritto Economia – Editorial format and Graphical layout: copyright (©) LED Edizioni Universitarie

Rivista di Scienze del Turismo. Ambiente Cultura Diritto Economia
Registered by Tribunale di Milano (15/09/2008 n. 530)
Online ISSN 2037-7908 - Print ISSN 2037-7916

Executive Editor: Nicola Boccella - Associate Editor: Azzurra Rinaldi
Editorial Staff: Andrea Billi - Patrizia Laurano - Antonio Magliulo - Angelo Quarto
Editorial Board: Alberto Abruzzese (Iulm Milano), Victor Aquino (Universidade de São Paulo), Sergio Arzeni (Ocse), Piero Barucci (Università degli Studi di Firenze), Nicola Boccella (Sapienza Università di Roma), Michael Crang (Durham University), Anya Diekmann (Université Libre de Bruxelles), Renato Guarini (Sapienza Università di Roma), Roberto Grossi (Federculture), Han Yong Liang (Zhejiang University), Jorge Lozano (Universidad Complutense de Madrid), Michel Maffesoli (Université Paris-Sorbonne), Vanda Perretta (Sapienza Università di Roma), Marina Righetti (Sapienza Università di Roma), Azzurra Rinaldi (Unitelma - Sapienza Università di Roma), Irene Salerno (Sapienza Università di Roma), Pasquale Sandulli (Sapienza Università di Roma), Manuel Valenzuela (Universidad Autónoma de Madrid)