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Desideri ed esigenze del turista balneare post-moderno

Chiara Francesconi


The proposed paper suggests a reflection about a research carried out by Macerata University (Department of Education Science, Cultural Heritage and Tourim) in collaboration with Federalberghi Ascom from Cervia and Milano Marittima, two well known seaside resorts on the Romagna Adriatic coast. The aim of the present study is to highlight the needs and wishes of the post-modern tourist who chooses one of the above mentioned holiday targets, mainly developed in the golden era of seaside mass tourism. The utilized tool is an interactive, multiple choice online survey, consisting of three sections: tourist’s social and personal features; hotel services and their liking; detection of the interests and wishes the tourist could not enjoy in the hosting area. The sample of the survey was limited to the guests registered in hotels, as they had already experienced the tourist offer for a proved number of days and were therefore in a position to express their preferences or doubts on the base of a concrete use of either the tourist facilities and the opportunities offered by the territory. The results reported in the present paper are based on the feedback from 570 forms, pinpointing the tourists’ main future needs, from which it emerges that they took advantage of every input or opportunity offered by the territory, and on the other hand would like to enjoy other opportunities, in particular those linked to a strong characterization of the local community and on substantial forms of environmental sustainability.


post-modernity; seaside tourism; sustainability; territory; wishes

Full Text:


DOI: https://doi.org/10.7358/rst-2014-001-fran

Copyright (©) 2014 Rivista di Scienze del Turismo - Ambiente Cultura Diritto Economia – Editorial format and Graphical layout: copyright (©) LED Edizioni Universitarie

Rivista di Scienze del Turismo. Ambiente Cultura Diritto Economia
Registered by Tribunale di Milano (15/09/2008 n. 530)
Online ISSN 2037-7908 - Print ISSN 2037-7916

Executive Editor: Nicola Boccella - Associate Editor: Azzurra Rinaldi
Editorial Staff: Andrea Billi - Patrizia Laurano - Antonio Magliulo - Angelo Quarto
Editorial Board: Alberto Abruzzese (Iulm Milano), Victor Aquino (Universidade de São Paulo), Sergio Arzeni (Ocse), Piero Barucci (Università degli Studi di Firenze), Nicola Boccella (Sapienza Università di Roma), Michael Crang (Durham University), Anya Diekmann (Université Libre de Bruxelles), Renato Guarini (Sapienza Università di Roma), Roberto Grossi (Federculture), Han Yong Liang (Zhejiang University), Jorge Lozano (Universidad Complutense de Madrid), Michel Maffesoli (Université Paris-Sorbonne), Vanda Perretta (Sapienza Università di Roma), Marina Righetti (Sapienza Università di Roma), Azzurra Rinaldi (Unitelma - Sapienza Università di Roma), Irene Salerno (Sapienza Università di Roma), Pasquale Sandulli (Sapienza Università di Roma), Manuel Valenzuela (Universidad Autónoma de Madrid)