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Sustainability Practices at New Jersey Wineries. Exploring the Roles played by Agricultural Tourism and Firm Size

Paul David Gottlieb, Daniel Moscovici


Using original survey data on 30 New Jersey winery-vineyards, this study tests whether there are more environmentally sustainable practices at operations that practice agritourism, and also at wineries that are relatively large. We take special care to deal statistically with this small sample. The number of sustainability practices in the sample is positively correlated with the quantity of output in bottles and with the amount of land planted in grapes. Agritourism has no discernible effect on conservation practices, in contrast to some prior studies on farms outside of this sector. It is argued that winery-vineyards are unique in ways that cause them to ignore agritourism and other forms of direct marketing as reasons to alter their production processes.


Agritourism, Sustainability, Business Innovation, Wineries, Vineyards, Northeastern US Environmental Conservation, Food, Beverage, Farming Practices

Full Text:



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DOI: https://doi.org/10.7358/rst-2015-03-gomo

Copyright (©) 2018 Paul David Gottlieb – Editorial format and Graphical layout: copyright (©) LED Edizioni Universitarie

Rivista di Scienze del Turismo. Ambiente Cultura Diritto Economia
Registered by Tribunale di Milano (15/09/2008 n. 530)
Online ISSN 2037-7908 - Print ISSN 2037-7916

Executive Editor: Nicola Boccella - Associate Editor: Azzurra Rinaldi
Editorial Staff: Andrea Billi - Patrizia Laurano - Antonio Magliulo - Angelo Quarto
Editorial Board: Alberto Abruzzese (Iulm Milano), Victor Aquino (Universidade de São Paulo), Sergio Arzeni (Ocse), Piero Barucci (Università degli Studi di Firenze), Nicola Boccella (Sapienza Università di Roma), Michael Crang (Durham University), Anya Diekmann (Université Libre de Bruxelles), Renato Guarini (Sapienza Università di Roma), Roberto Grossi (Federculture), Han Yong Liang (Zhejiang University), Jorge Lozano (Universidad Complutense de Madrid), Michel Maffesoli (Université Paris-Sorbonne), Vanda Perretta (Sapienza Università di Roma), Marina Righetti (Sapienza Università di Roma), Azzurra Rinaldi (Unitelma - Sapienza Università di Roma), Irene Salerno (Sapienza Università di Roma), Pasquale Sandulli (Sapienza Università di Roma), Manuel Valenzuela (Universidad Autónoma de Madrid)