Wine Global Trends. Traditional Leaders and New Markets

Abstract

The world wine market is constantly evolving, although there are some countries that have been claiming leadership for years. The objective of this paper is to analyze data on the wine market and in particular on three variables: production, exports and consumption. For each of these aspects, alongside the international overview, we have focused our attention on the Italian case, to which we have dedicated a small particular focus. The data confirm the persis-tence of some traditional positions of leadership both in countries and in geo-graphical macro-areas, but also highlight the progress and dynamism of new countries that face interna-tional markets both as producers and as consumers.