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We Have Always Wanted More

Susana Tosca


This essay proposes the concept of “transmedial desire” to characterize the impulse of audiences to engage with their favourite fictions across different media. I argue that transmedial desire is the essential force that makes fictions become transmedial in the first place and offer some historical examples of three different kinds of desires: experiencing, inhabiting and transforming.


transmedial world; desire; fiction; storytelling; audience; experience; transformation

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Klastrup, Lisbeth, and Susana Tosca. 2011. “When Fans Become Players: LOTRO in a Transmedial World Perspective”. In Ringbearers. The Lord of the Rings Online as Intertextual Narrative, edited by Tanya Krzywinska, Esther MacCallum-Stewart and Justin Parsler, 46-69. Manchester: Manchester University Press.

Klastrup, Lisbeth, and Susana Tosca. 2009. “Because it just looks cool!: Fashion as character performance, the case of WOW”, Journal of Virtual Worlds Research 1 (3): https://journals.tdl.org/jvwr/index.php/jvwr/article/view/305/427.

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DOI: https://doi.org/10.7358/ijtl-2015-001-tosc


International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X

Editor in Chief
: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Angela Celis, Ugo Eccli, Cristina Miranda de Almeida, Nohelia Meza
Editorial Board: Alan Albarran - Rogério Barbosa Da Silva - Giovanni Baule - Paul Bertrand - Laura Borràs Castanyer - Derrick de Kerckhove - Marsha Kinder - Raine Koskimaa - Henry Jenkins - George Landow - Paul Levinson - Asún López-Varela - Lev Manovich - Nick Montfort - Marcos Novak - Massimo Parodi - Bruce W. Powe - Kate Pullinger - Marie-Laure Ryan - Alexandra Saemmer - Carlos Scolari - Susana Tosca - Alessandro Zinna