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We Have Always Had Mashups, or Mashing Up Transmediality

George P. Landow

Abstract


After examining the intertwined concepts of media, information technology, and mashups, this essay draws upon examples from ancient Greek literature based upon orality, Latin scribal culture, and printed poetry to demonstrate that the practice of mash-up is central to our understanding of both media and transmediality. Translating texts originally created in another language and verse form exemplifies one major instance of transmediality, and the way Elizabethan English poets self-consciously borrow, rewrite, and challenge Catullus provide far more wonderfully outrageous examples of mash-up than modern musical ones.


Keywords


mashup; medium; transmediality; literary tradition; transliterality; Catullus; poems

Full Text:

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References


Abrams, Mike H. 1953. The Mirror and the Lamp: Romantic Theory and the Critical Tradition. New York: Oxford University Press.

Catullus, Gaius Valerius. 1957. The Complete Poetry. Translated by Frank O. Copley. Ann Arbor: University of Michigan Press.

Ford, Jasper. 2003. The Well of Lost Plots. London: Penguin.

Donne, John. 1965. The Elegies and the Songs and Sonnets. Edited by Helen Gardner. Oxford: Clarendon Press.

Landow, George P. 2006. Hypertext 3.0: Critical Theory and New Media in an Era of Globalization. Baltimore: Johns Hopkins University Press.

Lewalski, Barbara. 1985. Paradise lost and the rhetoric of literary forms. Princeton: Princeton University Press.

Milton, John. 1968. Paradise Lost. Edited by John Carey and Alastair Fowler. London: Longman.

Orb. 1991a. Little Fluffy Clouds. New York: Big Life/Mercury/Polygram.

Orb. 1991b. Adventures beyong the ultraworld. New York Island Red Records.

Orb. 1993. Live 93. New York: Island Records.




DOI: https://doi.org/10.7358/ijtl-2015-001-land


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International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X
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Editor in Chief
: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Angela Celis, Ugo Eccli, Cristina Miranda de Almeida, Nohelia Meza
Editorial Board: Alan Albarran - Rogério Barbosa Da Silva - Giovanni Baule - Paul Bertrand - Laura Borràs Castanyer - Derrick de Kerckhove - Marsha Kinder - Raine Koskimaa - Henry Jenkins - George Landow - Paul Levinson - Asún López-Varela - Lev Manovich - Nick Montfort - Marcos Novak - Massimo Parodi - Bruce W. Powe - Kate Pullinger - Marie-Laure Ryan - Alexandra Saemmer - Carlos Scolari - Susana Tosca - Alessandro Zinna