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Dual Identity and Multiple Tasks: Contemporary Chinese Party Media’s Involvement in Political Communication

Jing Xu, Dengfeng Wang


Alongside the reform and opening-up policies in China since 1978, there has been a transformation of China’s governmental functions and of its media system. While adapting to the complex political process towards democratization, the Chinese Communist Party media have further expanded their dual identity as both organizational communicator and mass communicator, and are involved in Chinese political communication in a variety of ways. To improve the role of internal organizational communication, the Party media have extended their sphere of activity from traditional Internal Reference (xinwen neican 新闻内参) to Online Public Opinion Monitoring (yuqing jiance 舆情监测) and Media Think Tank Consultation (meiti zhiku 媒体智库). As leaders in China’s market-oriented media reform and tech-driven media integration, the Chinese Party media have remained dominant and privileged agents in China’s mass media system, and active participants in social political communication in a number of ways, from traditional policy publicity, to media supervision and timely external opinion guiding.


Chinese Party media; functionalism; media policy and system; political communication; public opinion

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DOI: https://doi.org/10.7358/lcm-2018-002-xuwa

Copyright (©) 2019 Jing Xu, Dengfeng Wang – Editorial format and Graphical layout: copyright (©) LED Edizioni Universitarie


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International Scientific Committee: James Archibald (Università degli Studi di Torino) - Natalija G. Bragina (Institut Russkogo Jazyka im. A.S. Puškina; RSUH, Mosca) - Kristen Brustad (University of Texas at Austin) - Luciano Curreri (University of Liège) - Hugo de Burgh (University of Westminster) - Giuditta Caliendo (Université de Lille) - Giorgio Fabio Colombo (Università di Venezia Ca' Foscari) - Daniel Dejica (Universitatea Politehnica Timisoara) - Anna De Fina (Georgetown University, USA) - Claudio Di Meola, (Sapienza Università di Roma) - Lawrence Grossberg (University of North Carolina at Chapel Hill) - Stephen Gundle (University of Warwick) - Décio de Alencar Guzmán (Universidade Federal do Pará, Belém,  Brasile) - Matthias Heinz (Universität Salzburg) - Rosina Márquez-Reiter (The Open University) - John McLeod (University of Leeds) - Estrella Montolío Durán (Universitat de Barcelona) - M'bare N'gom (Morgan State University, Baltimore) - Daragh O'Connell (Cork University) - Roberto Perin (York University, Toronto) - Giovanni Rovere (Ruprecht-Karls-Universität Heidelberg) - Lara Ryazanova-Clarke (University of Edinburgh) - Françoise Sabban (École des Hautes Études en Sciences Sociales, Paris) - Kirk St.Amant (Louisiana Tech University, University of Limerick/University of Strasbourg) - Paul Sambre (Katholieke Universiteit Leuven) - Srikant Sarangi (Aalborg University) - Junji Tsuchiya (Waseda University, Tokyo) - Xu Shi (Zhejiang University)
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