Abstract

Within the framework of cognitive linguistics, this article aims to study how the Peruvian press discursively represented the Aimara people and their actions in the context of a protest that resulted in human casualties following the rise to power of Peruvian President Dina Boluarte. In this civil war-like scenario, the article uncovers and highlights two types of hegemonic representations. On the one hand, it analyses how the actions of the Aimara protesters are portrayed from a certain perspective to convey a series of extremely negative evaluations or ideologies. On the other hand, the analysis shows how the Aimara are represented through metaphorical (and metonymical) processes and the implications that socially construct them as violent, criminal, and destructive subjects, among other characterizations, in the eyes of Peruvian society.

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