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Skeptics and ‘The White Stuff’: Promotion of Cows’ Milk and Other Nonhuman Animal Products in the Skeptic Community as Normative Whiteness

Corey Lee Wrenn

Abstract


This article discusses a dairy advertising campaign featuring skeptic Derren Brown.  I explore the various health claims made in the ads as well as a report Brown featured on his website that claimed consumption of cow’s milk is linked to longevity.  I discuss how dairy consumption is largely linked to race and ethnicity.  It is a practice enjoyed primarily by European whites as most nonwhites are lactose intolerant. Lactose intolerance is a normal biological process associated with weaning, but it is medicalized and made deviant because it is not part of the white experience.  I also mention comments made by Sam Harris and Richard Dawkins that normalize Western diets with unsubstantiated claims.  This article takes a critical look at skeptic leaders who have failed to address misleading information perpetuated by exploitative animal product industries.


Keywords


Advertising, Colonialism, Dairy, Food, Health, Lactose Intolerance, Race, Science, Skepticism, Veganism

Full Text:

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References


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DOI: https://doi.org/10.7358/rela-2017-001-wren






Relations. Beyond Anthropocentrism
Registered by Tribunale di Milano (04/05/2012 n. 211)
Online ISSN 2280-9643 - Print ISSN 2283-3196


Executive Editor: Francesco Allegri
Associate Editor: Matteo Andreozzi 
Review Editors: Sofia Bonicalzi - Eleonora Adorni
Editorial Board:
Ralph R. Acampora - Carol J. Adams - Rod Bennison - Matthew R. Calarco - Piergiorgio Donatelli - William Grove-Fanning - Serenella Iovino - Joel MacClellan - Dario Martinelli - Roberto Marchesini - Alma Massaro - Barbara Muraca - Serpil Oppermann - Simone Pollo - Paola Sobbrio - Kim Stallwood - Sabrina Tonutti - Jessica Ullrich - Federico Zuolo