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La Familia Telerín: Connected Learning through Transmedia

Julián de la Fuente Prieto, María Ruth García-Pernía, Sara Cortés-Gómez, Rut Martinez-Borda, Pilar Lacasa


Nowadays, transmedia storytelling has shaped new ways to produce children’s content, in which the audience has an increasingly active role (Livingstone and Bovill 2013; Cortesi et al. 2015). The fruition of storytelling content through digital media allows to connect it with personal interests and school activities
as well as to enhance the link between adults and children (Ito et al. 2013; Jenkins, Īto, and boyd 2015). The main goal of this paper is to analyze the new transmedia release of one the most successful and recognized TV cartoons all over Spain and Latin America: La Familia Telerín. Specifically, we want to discover how the cartoon was re-valued by the production company Anima Kitchen, and understand the role that transmedia storytelling played out in this regard. Adopting a digital anthropology approach (Horst and Miller 2012), our findings come from big data, a focus group and through a virtual ethnography. The findings provide us with a clear understanding about how transmedia storytelling supports social values, media skills and learning activities into the everyday life of children.


Child audiences, transmedia storytelling, connected learning, media skills, participatory culture

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DOI: https://doi.org/10.7358/ijtl-2017-002-prie

International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X

Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.

Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)

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