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Electronic Art: Modern Short Fiction Transmedia Storytelling in Japan

Evelina Saponjic Jovanovic

Abstract


Digital modern fiction in Japan is a relatively new concept in literary waters, having its roots firmly placed in the 21st century. In the course over the last two decades, this branch of literary fiction has developed into a widespread sensation. The trendy “mobile phone novels” or keitai shousetsu differ from the traditional printed literary fiction because of several factors. Among these, we can take into account the writers, the audience, the form, the structure and the particular syntax, as well as the means and place of distribution. The writers are young authors whose mobile phone novels often lure to readers of the same age. Their uploaded novels into virtual platforms confirms the shapeshifting ways in which messages are sent from the addresser to the addressee in this virtual and technological era. These novels are created in such a way that they be intriguing due to the fact that creators and recipients are involved. It is interesting to point out that there is a certain phenomenon of mirror imagery between addressers and addressees since the keitai shousetsu readers tend to the same age and gender as the writers. Statistically speaking, the 86% of high schoolers, the 75% of middle schoolers and the 23% of grade schoolers, read mobile phone novels. This paper argues that keitai shousetsu can be seen as transmedia structures because they can involve a larger complex storyland which is shared and distributed on different media platforms.


Keywords


keitai shousetsu, mobile phone novels, storytelling, traditional literature, transmedia

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DOI: https://doi.org/10.7358/ijtl-2019-007-sapo


International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X


Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.

Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)


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