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Is the Community a Medium? Is “That’s Me!” the Message? The Story Of #Placevent: We Are Using Social Media to Hack the Academy

Valentina Bazzarin


University students attending socio-humanistic classes are frequently demanding an actual opportunity to apply their digital skills, their informal education and their innovative ideas about communications to local companies and public bodies. Their expectation is to find or to create job opportunities in a depressing national framework. In January 2013 we started a “Workshop for events planning and students’ placement”, quickly replaced with the hashtag #placevent. We run a research/action plan observing and collecting students’ self and community representation, using both digitalethnographic methods and assigning them problem-solving tasks. We suppose that ritual practices of the Internet interaction are developing, although these have not been codified, because in any community we can observe a process supporting and enhancing shared social meanings and identities. Additionally, we found that individuals may belong to and identify with more than one community contemporaneously and serially, changing affiliations with great fluidity. The main result of this activity is that students feel empowered by witnessing their belonging to a group promoting innovation through practices of communication, as well as by overlapping and matching networks of relationship and widening the community or engaging new shareholders.


community; social media; social networks; digital humanities; job market; hacking

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DOI: https://doi.org/10.7358/ijtl-2015-001-bazz

International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X

Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.

Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)

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