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Korrika, a Transmedia View

Edorta Arana, Bea Narbaiza, Libe Mimenza

Abstract


Korrika is a popular relay race in favor of Euskara that traverses more than 2,500 kilometers of the seven Basque provinces every two years. It is a social and cultural event of the first order and its eighteenth edition was held last year. For this edition of the race, our research group worked on the development of the architecture of Korrika in order to expand its narrative through different media and formats. We defined a number of areas of special interest in this edition, working closely with undergraduate and master’s students at the University of the Basque Country with a particular interest in audiovisual production (both fiction and documentary). The use of social networking, web resources and social mobilization elements (massive competitions, flashmobbing, implementation of social participation techniques and new communication technologies, etc.) were another area of focus in this eighteenth edition of the race. Korrika became a research project “in progress”, in which we went beyond the role of mere observers to participate in its daily activities thus contributing to its development. This involved a lot of experimentation, in which the university, the Basque radio and television station and a contemporary culture center worked together, implementing the transmedia view in a real case.


Keywords


transmedia; social participation; Korrika; Basque; race; community; project in progress

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References


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DOI: https://doi.org/10.7358/ijtl-2015-001-aran


International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X


Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.
Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)