Led On Line
Presentazione - About us
Novita' - What's new
E-Journals
E-books
Lededizioni Home Page Ricerca - Search
Catalogo - Catalogue
Per contattarci - Contacts
Per gli Autori - For the Authors
Statistiche - Statistics
Cookie Policy
Privacy Policy

Transmedia Design Framework. Design-Oriented Approach to Transmedia Research

Mariana Ciancia

Abstract


The contemporary mediascape is witnessing the emergence of crossmedia and transmedia structures: phenomena that foster the sharing of meaning-making processes between producers and audiences, shaping society and influencing media habits. There are also a whole industry and a newborn scientific community that want to go beyond the conceptual confusion that covers these terms, trying to find definitions and sharing practices to develop compelling stories. This paper defines the “design-oriented” approach used for my PhD research into the transmedia field. The description of methodology and methods becomes an opportunity to develop observations about the role of the researcher in studying this field, and the relationship between researching and teaching experience.


Keywords


transmedia practice; transmedia research; transmedia design; multi-channel communication; design culture; design practice; methodology

Full Text:

PDF

References


Brown, Tim. 2008. “Design Thinking.” Harvard Business Review, 86 (6): 84-92. http://hbr.org/2008/06/design-thinking/ar/1.

Chow, Rosan and Wolfgang Jonas. 2008. “Beyond Dualisms in Methodology - an integrative design research medium (‘MAPS’) and some reflections.” Undisciplined! Design Research Society Conference 2008. http://shura.shu.ac.uk/477/

Cross, Nigel. 2001. “Designerly Ways of Knowing: Design Discipline versus Design Science.” Design Issues 17 (3): 49-55.

Dena, Christy. 2009. Transmedia Practice: Theorizing the Practice of Expressing a Fictional World Across Distinct Media and Environments - PhD thesis. Sydney: University of Sydney.

Ehn, Pelle. 2008. “Participation in design things.” Proceedings of the Tenth Anniversary Conference on Participatory Design 2008. 92-101. http://dl.acm.org/citation.cfm?id=1795248.

Hayes, Gary P. 2011. “How to write a Transmedia Production Bible. A template for multi-platform producers.” Screen Australia. Last access February 09, 2014. URL: https://www.screenaustralia.gov.au/filmmaking/digital_resources.aspx.

Imagislab. 2013. “Plug Social TV.” Facebook. Last access February 10, 2014. URL: https://www.facebook.com/plugsocialtv.

Imagislab. 2013. “Plug Social TV”. Youtube. Last access February 10, 2014. URL: http://www.youtube.com/user/plugsocialtv.

Iron Sky. 2012. Directed by Timo Vuorensola. Blind Spot Pictures Oy, 27 Films Production and New Holland Pictures. Finland-Germany-Australia.

Iron Sky. 2013. “Iron Sky-The Coming Race. Crowdfunding the sequel of Iron Sky.” Indiegogo. Last access February 13, 2014. URL: http://www.indiegogo.com/projects/iron-sky-the-coming-race.

Jenkins, Henry. 2003. “Transmedia Storytelling.” Technology Review. Last access February 13, 2014. URL: http://www.technologyreview.com/biomedicine/13052/.

Jenkins, Henry. 2006. Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

Jenkins, Henry, Sam Ford, and Joshua Green. 2013. Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press.

Kinder, Marsha. 1991. Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles. Berkeley and Los Angeles: University of California Press.

Kress, Gunther, and Theo Van Leeuwen. 2001. Multimodal discourse: the modes and media of contemporary communication. London: Hodder Education.

Laurel, Brenda. 1991. Computers as Theatre. Boston, MA: Addison-Wesley.

Laurel, Brenda, eds. 2003. Design Research. Methods and Perspectives. Cambridge: MIT Press.

Lee, Elan. 2010. “The evolution of storytelling.” TEDXSeattle. Convening community through stories. Last access February 09, 2014. URL: http://tedxtalks.ted.com/video/TEDxSeattle-Elan-Lee-41610;search%3Atag%3A%22TEDxSeattle%22.

Lemke, Jay. 2011. “Transmedia Traversals: Marketing Meaning and Identity.” In Interdisciplinary Perspectives on Multimodality: Theory and Practice -Proceedings of the Third International Conference on Multimodality, edited by Anthony Baldry and Elena Montagna, 576-596. Campobasso: Palladino.

Lévy, Pierre. 1996. L’intelligenza collettiva. Per un’antropologia del cyberspazio. Milan: Feltrinelli.

Lunenfeld, Peter. 2003. “The Design Cluster.” In Design Research. Methods and Perspectives, edited by Brenda Laurel, 10-15. Cambridge: MIT Press.

Manovich, Lev. 2001. The Language of New Media. Cambridge: The MIT Press.

Manzini, Ezio. 2000. “Design Research: Reasons and Possibilities. The Production of a Design Knowledge: taking time in the age of real-time”. In Design plus Research, Proceedings of the Politecnico di Milano conference, edited by Silvia Pizzocaro, Amilton and Dijon De Moraes, 13-15. Milan: Politecnico di Milano.

Moggridge, Bill. 2010. Designing Media. Cambridge: The MIT Press.

Phillips, Andrea. 2012. A creator’s guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms. New York: McGraw Hill.

Piredda, Francesca. 2008. Design della comunicazione audiovisiva. Un approccio strategico per la “televisione debole”. Milano: Franco Angeli.

Pizzocaro, Silvia. 2010. “The in-progress status of doctoral research in design. Reflections from two decades of local doctoral research”. In Notes on Doctoral Research in Design. Contributions from the Politecnico di Milano, edited by Luca Guerrini, 91-102. Milan: Franco Angeli.

Pratten, Robert. 2011. Getting started in Transmedia Storytelling. A practical guide for beginners. Seattle: CreateSpace.

Pratten, Robert. 2011. “Transmedia Project Reference Guide (Bible).” Slideshare. Last access February 09, 2014. URL: http://www.slideshare.net/ZenFilms/transmedia-project-reference-guide-bible.

Rampazzo Gambarato, Renira. 2013. “Transmedia Project Design: Theoretical and Analytical Considerations.” Baltic Screen Media Review 1 (2013): 81-100.

Red Right Hand Co. 2013. “The Black Chronicle.” Facebook. Last access February 13, 2014. URL: https://www.facebook.com/theblackchronicle.

Staffans, Simon. 2012. “One year in now media.” Slideshare. Last access February 09, 2014. URL: http://www.slideshare.net/Simon99/one-year-in-now-media.

Stewart, Sean and Jordan Weisman. 2006. Cathy’s Book: If Found Call 650-266-8233. Philadelphia: Running Press Kids.

The Cosmonaut. 2013. Directed by Nicolás Alcalá. Entropy Studio, Forma Pro Films and Pecera Estudio. Spain.




DOI: https://doi.org/10.7358/ijtl-2015-001-cian


International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X


Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.

Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)


© 2001 LED Edizioni Universitarie di Lettere Economia Diritto