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Alice’s Anima: The Obligation of a Transmedia Reading

Fernanda Bonacho


This paper suggests an analysis of “Inanimate Alice” by Kate Pullinger as an example of a transmedia narrative that triggers a new reading experience whilst proposing a literary alterity between reading and performance. Narrative experiences that elect the visual plasticity, interchanging games and tactility as drivers of the creative process are not new. Yet, narrative experiences, which have been created in the gap between reality and fiction, have found on the digital realm the ideal environment to multiple hybrid experiences. A critical analysis of this digital fiction tries to illustrate how literary art finds its space and time in a metamorphosed continuum and crafts experience with a transmedia reading. All the multimedia hybrids with which this digital literary work engages, challenge readers to interpret different signals and poetic structures that also embed game rhetoric. Yet, among Alice’s playful world and cognitive dissonance, meaning is only found and reading happens when time, space and attention are available to configure the story and interpret significance. Transmedia literacies give life to this experience of online reading when they focus and draw attention not to a simple new behaviour or a single new practice, but to different objective and subjective value forms.


transmedia reading; literary alterity; transmedia narrative; multimedia; digital fiction; narrative experience; Intimate Alice

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Laccetti, Jessica. 2011. “Teacher Training.” Inanimate Alice: School Report 3, p. 6. Last access March, 2014. URL http://issuu.com/inanimatealice/docs/school_report_3.

Pullinger, Kate. 2005. Inanimate Alice. Last access March 2014. URL: http://www.inanimatealice.com.

Pullinger, Kate. 2011. “Live webchat: Kate Pullinger.” The Guardian, 1st July 2011. Last access March, 2014. URL http://www.theguardian.com/books/booksblog/2011/jun/29/live-webchat-kate-pullinger.

DOI: https://doi.org/10.7358/ijtl-2015-001-bona

International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X

Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.

Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)

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